Teaching Courses 

 Marketing：An Introduction

 Managing People and Organizations

Profile

As the Xiamen high level overseas talent, Dr. Lin-bo ZHANG has dual education background in Management and English (TEM-8). Before joining the International College of Xiamen University, Dr. Zhang served as teaching assistant in Macau University of Science and Technology, and lecturer in City University of Macau, that made Dr. Zhang gaining a rich international teaching experience. For the academic research, she has presided over or participated in a series of research projects commissioned by Macau SAR government and provincial level projects in Mainland China, shared the research achievements at international academic seminars, and published several academic papers. Dr. Zhang has accumulated rich research experience in the field of business management, as well as social and economic development.

 Research Outputs

1. Research on the Shelf Display Strategy of Supermarkets in Amoy. MMER, July, 2021，Shanghai, China. P.23-27.

2. An Empirical Investigation of the Relationship between Corporate Social Performance and Firm Performance: Evidence from Public Utility Corporations. ISBDAI’20, April, 2020, Johannesburg, South Africa. P.133-136.

3. A Study on the Motivations for Volunteer Work of Employed Youths in Macau. ICICEE, Nov., 2017, Hong Kong, China. P.356-368.

4. Project of A Study on Incentive Mechanism of Volunteerism among Macau Employed Youth (2013)

5. Project of A Comprehensive Study on the Interactive Strategic Development between MICE and Gaming Industries in Macau—Towards an Innovative Mechanism (2012)

6. The thesis of Study on Tourism Environmental Bearing Capacity of Guangzhou Baiyun Mountain Scenic Area was named the best Master thesis (2010)

7. Project of Dongguan International Tourism Marketing Plan (2010-2014) (2009)

8. Green Tourism and Its Prospect in China (2009). Ecological Economy, 1, 265-267.

9. Chapter VII of Tourism Public Management. Beijing: China Renmin University Press, 2009. ISBN: 9787300102658(2009)

10. Project of The Tenth Five-Year Planning Project of Guangdong Education and Research-- Strategic Choice of Internationalization of Tourism Higher Education in Guangdong (2007)

11. The Development Trend of Tourism and MICE Industry in China. Keynote speech in The 2ed International Conference on MICE Tourism Education and Industrial Development in the Asia-Pacific Region, Macau, China (2007)

Certified TOEFL Teacher ( Oct. 2013) by ETS

Certified TOEIC Teacher ( Nov. 2011) by ETS