国际学院
国际学院招生
师资介绍
黄宇菲
教育背景:英国约克大学管理学博士 Doctor of Philosophy - PhD in Management , University of York, UK
研究方向: 社交媒体营销 (Social Media Marketing), 品牌代言 (Brand Endorsement), 消费者行为 (Consumer Behavior), 消费者心理学 (Consumer Psychology)
职称:
办公室:
电子邮箱:yufeihuang@xmu.edu.cn




教育经历

博士 - 管理学博士 (2017年10月 - 2024年7月), 约克大学,英国

Doctor of Philosophy - PhD in Management (2017- 2024), University of York, UK

硕士 - 国际营销管理学硕士 (2015-2016), 利兹大学, 英国

Master of Science - MSc, International Marketing Management (2015-2016), University of Leeds, UK

学士 - 物流管理学士 (2011-2015), 北京工商大学, 中国

Bachelor of Science - BSc, Logistics Management (2011-2015), Beijing Technology and Business University, China


工作经历

1.会议助理-联合国总部,大会和会议管理部门,美国纽约,2023 年 9 月– 2024 年 3 月(协助高级政府间会议,并为联合国第一和第四委员会进行一系列历史研究和定量考察)

Conference assistant, Department for General Assembly and Conference Management (DGACM), United Nations Headquarters, New York, 09/2023 – 03/2024 (Assisting high-level intergovernmental meetings and undertaking historical research and quantitative examination for United Nations committees)

2.随行翻译- 金砖国际合作卫生健康委员会,中国办事处,中国厦门, 2023 年 4 月, 2024年10月(为南非南非国民议会事务主席弗罗里克等政府成员翻译)

Interpreter and assistant, the China office of BRICS Committee for International Cooperation Healthcare (BCICH), 04/2023.(Interpreter and assistant for important members of the government of South African and BRICS China office members, in BRICS Industrial Leaders Summit and BRICS Multilateral Cooperation Summit)

3.创办约克大学国际学生公益英语课,2021 年 11 月 – 2022 年 8 月(在约克大学创建组织了每周的免费英语课程,帮助国际学生提高语言能力并了解英国的英语文化)

Founder of An English Class for International students at the University of York, 11/2021 - 08/2022 (I had set up and organised weekly free English classes to help international students improve their language abilities and learn English culture in England.)


教授课程

企业文化与战略管理 (Managing Business Culture and Strategy), 客户服务文化构建 (Creating a Culture of Customer Care), 国际市场综合 (International Marketing: The Mix), 营销调研理论 (Marketing Research Theory), 国际商业环境 (International Business Environment: Geographical Influences), 商务导论 (Introduction to Business), 市场学导论 (Marketing: An Introduction), 计分单元1 (Graded Unit 1), 计分单元2 (Graded Unit 2)


学术发表

1.Huang, Y., Fastoso, F., Jimenéz, H.G., Banerjee, S. (2023). How Are Peer Endorser Characteristics Related to Brand Selfie Attitude? An Abstract. In: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.

2.Lu , Wijayaratna K, Huang Y and Qiu A (2022) AI-Enabled Opportunities and Transformation Challenges for SMEs in the Post-pandemic Era: A Review and Research Agenda. Front. Public Health (SSCI, IF=6.461) 10:885067 Doi:10.3389/fpubh.2022.885067


获得奖项

1.学术会议最佳论文奖, 2022 年 (由英国纽卡斯尔大学商学院主办的首届东北数字营销大会发布)

BestPaper Award, 4th July 2022 (Issued by 1st Annual Northeast Digital Marketing Conference, Newcastle University Business School, the United Kingdom)

2.中国国家奖学金,2018-2020 年(CSC 国家留学基金委公派博士出国留学)

CSC scholarship for PhD, 2018-2021 (Issued by China Scholarship Council)



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